In today’s racing world, becoming a star takes more than just on-track performance. Just like the high component braking systems and components offered by StopTech, it takes the full package. Part of that package involves creativity and ability to interact with fans on social media.
With that in mind, Speed51.com has teamed up with StopTech to recognize a “Social Star” each month during the 2019 racing season.
Being able to connect with race fans in a variety of ways has led to some great social media moments in short track racing for over the past decade. While some simple posts off the cuff can garner a lot of attention, there are times when drivers have given their fans a chance to give something back for some very worthwhile causes, with the effort being spearheaded on social media.
As Derek Thorn and the No. 43 Campbell Motorsports team prepared for their departure from Bakersfield, California to head of for Five Flags Speedway in Pensacola, Florida at the end of November, Thorn took the chance to show off just what his fans had done. In a campaign to raise money for both the Firefighter Burn Institute and Race for Autism, fans who had donated had their names displayed on both of Thorn’s race cars for both the Snowball Derby and Snowflake 100.
It also included a final push to get more money and more names on the cars while the trucks made their long trip east, with the effort paying off by the time racing started on the Panhandle.
For using social media to raise funds for two great charitable causes, while igniting the enthusiasm of race fans both at home and across the land, Derek Thorn is named StopTech Social Media Star of the Month for November 2019.
For more information on the great products offered by StopTech, visit www.stoptech.com.
-Story by: Connor Sullivan, Speed51.com Northeast Editor – Twitter: @Connor51CT