The inaugural Speed51 Super Select “Winner-Take-All” invitational race at Indiana’s legendary Lucas Oil Raceway (IN) on Saturday, September 8 is poised to be one of the biggest Super Late Model events of the year with one of the deepest and most diverse entry lists expected at any race in 2018. To qualifying for a selection for the event (which includes a guaranteed starting spot, free set of tires and entry) a driver had to win a race in 2018 or been a winner of “Select” events from 2017. With so much attention being placed on the new event, it is the perfect event for companies to gain a lot of exposure through a variety of advertising methods.
The Speed51 Super Select is a “winner-take-all” event, meaning that only the winner will be receiving at least $10,000 in prize money. Normally a second-place finish is a good day, but as Ricky Bobby famously said, “If you’re not first, you’re last.” That couldn’t be more true at the Speed51 Super Select. A company can sponsor the “First Loser Award,” which will be given to whichever driver finishes in second-place.
The Speed51 Super Select will be a 75-lap race, sanctioned by the Champion Racing Association, and will be broken into three 25-lap segments. Companies can get involved by sponsoring one or more of the segments, which will include numerous forms of announcements and other exposure.
The inaugural event will serve as an All-Star event for Super Late Model racing, as the best drivers from all corners of North America are getting selected to the event. However, there is another way for drivers to qualify, and that is through the 30-lap “Open” race that is for drivers who are not locked into the event through an accepted selection. The 30-lap qualifier race is expected to be a must-see event, and an event that will bring a lot of exposure to any company that should sponsor it.
A cornucopia of advertising routes exists for the inaugural Speed51 Super Select, including a “Top of the Board” Pole Award, Hard-Charger Award, Best Appearing Car, Bold Move of the Race award and just about anything else someone can come up with.
The inaugural Speed51 Super Select is a combination event with the USAC Silver Crown Series presented by Traxxas on Saturday, September 8 at Lucas Oil Raceway. The facility is located just up the road from that weekend’s Brickyard 400 at the Indianapolis Motor Speedway.
Since 2001, Speed51.com has been the source for short track news, behind-the-scenes stories, in-depth race coverage and live video broadcasts of short track events throughout North America, from NASCAR’s Touring Divisions (Modifieds & K&N Pro Series), to Dirt Modifieds and numerous forms of Late Model & Modified racing. Speed51 TV, the live video broadcasting arm of Speed51.com, airs live video productions of short track events on both pavement and dirt. Speed51 TV also produces race broadcasts for network television. The Speed51 Video Network carries highlights, interviews and features from short track racing around the country on Speed51.com.
About Champion Racing Association
Champion Racing Association, established in 1997 with the ARCA/CRA Super Series powered by JEGS. The Champion Racing Association is one of the top sanctioning bodies for short track racing in the United States, and serves as the sanctioning body for the ARCA/CRA Super Series, JEGS/CRA All-Stars Tour, CRA Late Model Sportsman and CRA Street Stocks. For more information on the Champion Racing Association, visit cra-racing.com.
About Track Enterprises
Track Enterprises is a premier racing promoter in the midwest and operates from their offices in Macon, IL. Track Enterprises operates dirt racing facilities in Macon, IL and Paducah, KY. Track Enterprises also promotes events at the Springfield Mile in Springfield, IL, DuQuoin Mile in DuQuoin, IL, Terre Haute Action Track in Terre Haute, IN, Lucas Oil Speedway in Indianapolis, IN, the Indiana State Fairgrounds in Indianapolis, IN as well as events at other facilities. For more information on Track Enterprises, visit trackenterprises.com.
-51 Sports Press Release