CONCORD, NC - Speed51.com powered by JEGS revolutionized the live, at-track coverage of short track events throughout North America with its trailblazing Trackside Now text updates in 2007.  Now seven years later, 51 has debuted a new-look website that focuses on "100% Short Track Racing" and it will allow 51 the opportunity to introduce another live coverage format that will again bring short track racing to an even wider audience than ever before.

51 TV, a short track racing video network from the Speed51.com, will debut in the coming weeks with live pay-per-view video streaming of short track events.  In conjunction with #TheNew51, which debuted on June 2, several tracks and series have already signed up for their events to air on 51 TV.  Formal announcements of which big short track events that will air live on 51 TV will be made soon.

With a business model that will benefit the racers, the tracks, the series and the fans of short track racing, 51 TV will bring short track events to all kinds of audiences.

"We are invested in our future and the future of tracks, events and series in short track racing," said Bob Dillner, owner of Speed51.com and NASCAR TV broadcaster for FOX Sports.  “The fans have wanted this for a while, but we needed to build a business model that was beneficial to all.  We’ve invested in the equipment to do it right way and we’re excited to bring several events to a large audience that will create additional exposure for marketing partners of tracks, series and the racers themselves.”

51 has partnered with T2 Digital, formally Turn 2 Media, to assist in giving short track fans the most comprehensive and high-tech video product to promote the drivers, tracks, series and sponsors of short track racing.  Turn 2 Media is the driving force behind live video streaming from World of Outlaws Sprint Car events through DIRTcar's Dirtvision, Dirt Late Model events through DirtOnDirt.com, Knoxville Raceway races with TheCushion.com and the Chili Bowl through RacinBoys.com.

"Live video streaming is the future of motorsports media and 51 has always prided itself on being a leader in short track media, so this was the next logical step for us," said Matt Kentfield, Speed51.com Executive Director.  "Turn 2 Media has a longstanding history as the top of the line in video streaming of dirt racing and I know they were excited to work with us on bringing asphalt short track events to a wider audience as well.  Our whole staff couldn't be more proud of Turn 2 Media's hard work on helping us develop our new website as well as bringing this live video streaming project to life."

51 TV's pay-per-view video format will be made affordable for short track fans, but will also benefit the tracks and series in competition.  No form of live media will ever replace the at-track product, but with 51 TV, Speed51.com will continue to bring live racing to an audience that otherwise could not have witnessed all the short track action in person.

In addition to the live video streaming, the 51 TV network, will feature video clips, news clips and archived race footage from events all over the short track world.

Tracks and series interested in a potential revenue stream through live video of their events are encouraged to contact Speed51.com powered by JEGS via [email protected].  Fans, if there is an event you would like to see aired on 51 TV, let us know by using the hashtag #51TV on Twitter and Facebook.

JEGS is the leader in performance parts for cars and trucks both on the street and on the track.  For the best deals on the best parts or to receive a free catalog, visit www.jegs.com or call 1-800-345-4545.

Since 2001, Speed51.com has been the home for short track news, behind-the-scenes stories and in-depth race coverage and more from series all around North America, from ARCA and NASCAR’s Touring Divisions, to the Super Late Model and Modified series and much more.  51 is the Official News Website of such major short track racing events as the Snowball Derby, the World Series of Asphalt Stock Car Racing and more.

Affordable advertising opportunities with Speed51.com are currently available.  51 has affordable year-long advertising opportunities on its front page, considered by many to be the “Short Track Marketplace,” as well as presenting sponsorship of its live coverage events.   For details on Speed51.com’s marketing packages, email Kevin Ramsell (Director of Business), [email protected].

For more information on Speed51.com and the rest of the 51 Companies, contact Matt Kentfield at 51 Sports at (704) 785-4013 and visit Speed51.com.  Speed51.com is on Twitter at @speed51dotcom and on Facebook by searching Speed51.com.

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Speed51 to Debut Live Short Track Broadcasting with 51 TV