When you visit Speed51.com over the course of the next three weeks, you may want to bring a jacket because it’s about to get chilly. Continuing a long-standing tradition, the “100% Short Track Racing” news source has launched its annual “Iced-Out” look in preparation for the 48th Annual Snowball Derby at Five Flags Speedway in Pensacola, FL.


graphic 51 tv snowball derby ppv1Speed51.com is celebrating its 15th year as the official media partner of the Snowball Derby, which takes place December 2 – 6, by changing the look of the website for the weeks leading up to the prestigious Super Late Model event.


The “Iced-Out” blue scheme was first launched leading up to the 2003 running of the Snowball Derby and has been used ever since as a way to get short track racing fans even more excited for the big race.


“Everyone knows how big the Snowball Derby is and we have fans all across America and in Canada that look forward to us becoming ice-blue in the weeks leading up to the prestigious race. This race is a bucket-list event for racing fans and we can’t wait to see them in Pensacola,” said Bob Dillner, Executive Editor of Speed51.com powered by JEGS. “It’s an honor for us to pay tribute to the event and to say thanks to Tim and Pat Bryant and their staff for what they do for short track racing. We’ll have a bunch of stories in the coming days previewing the event, even our staff picks for the big win.”


As the exclusive media partner of the 48th Annual Snowball Derby, Speed51.com will have the most in-depth coverage of the race on the web. Race fans can find driver previews, event information and the latest news by visiting Schaeffer’s Snowball Central.


During the weeks leading up to and the week of the Snowball Derby, Speed51.com also sees a high volume of traffic due to the demand for event news and information.


“The next month is our most visible time on Speed51.com as we become a one stop shop for everything Snowball Derby,” said Jana Wimmer, Director of Business for Speed51.com. “Drivers and fans pay daily visits to Speed51.com looking for the latest Derby info. Because of this, the website will have more than two-million page views during that time. It certainly gets us all excited and we know the fans do as well.”


All of the pre-race coverage on Speed51.com will lead up to 51’s live coverage on Snowball Derby week that begins with Trackside Now coverage of Parking of the Rigs & Tech Day on Wednesday, December 2.


On Thursday, December 3, Speed51 TV will begin a four-day live online pay-per-view broadcast of the event with coverage of Snowball Derby practice and Snowflake 100 practice, as well as feature races for the Bomber & Sportsman divisions.


Friday, December 4 is the all-important NASH 102.7 FM Pole Night, when Super Late Models hit the track attempting to lock-in to the Snowball Derby with a top-30 qualifying run. Qualifying, as well as the Super Stock and Modified features can be seen on Speed51.com.


On Saturday, Speed51 TV will have live online coverage of the Allen Turner Hyundai Snowflake 100 Pro Late Model event which will feature many of the stars that will be competing in the Snowball Derby.


All of that leads up to the granddaddy of them all, the 48th Annual Snowball Derby which will air live on Speed51.com powered by JEGS.


For more information on the Snowball Derby please visit snowballderby.com and for additional inquiries for Speed51.com, please email Jana Wimmer at [email protected]


-51 Sports/Snowball Derby Press Release. Photo credit: Speed51.com

Speed51.com Launches ‘Iced Out’ Look for 48th Snowball Derby