Continuing what has become one of the great traditions in short track racing, powered by JEGS has been “iced out” in preparation for the 47th Annual Snowball Derby. is celebrating its 14th year as the official media partner of the Snowball Derby, held this December 4 through 7 at Pensacola, Florida’s Five Flags Speedway, by changing the look of the “100% Short Track Racing” news leader. The “iced out” look is and has always been about promoting the most prestigious short track event since 51 first went to the blue scheme in advance of the 2003 Snowball Derby.


“The Snowball Derby is the granddaddy of asphalt short track racing events and we are excited to continue our partnership with Tim Bryant and his staff at Five Flags Speedway,” Bob Dillner, Founder/Owner of said. “This is an event that I look forward too every year and I get pumped up when we update our website with the Snowball Derby look with the ice blue colors, icicles on the logo and Snowball himself on the front page of our website. Before we know it, we will all be in Pensacola for the great event.”


As the exclusive media partner of the Snowball Derby, will provide the latest news and updates leading up to and throughout the 47th annual event. The website also sees a high volume of traffic during this period, which is an advantage for their advertisers.


“The advertisers we have on the site is a great mix of those who advertise all year long on and some who come on board to help show their support of this historic event,” Kevin Ramsell,’s Director of Business said. “Some advertisers like Stanley Tools, QA1, Team Construction, VDL Fuel Systems and more realize the audience they can reach during this ad period. They join many yearlong advertisers like JEGS, JOE’s Racing Products, Ford Racing, JRi Shocks and many more who support short track racing and help continue with its growth.


“Also, many of our advertisers see this as a great opportunity to promote their booth locations at the upcoming Performance Racing Industry (PRI) Trade Show in Indianapolis the weekend after the Snowball Derby. Fans and racers who check out during Derby time will notice each company’s PRI booth number.” will have daily news items, entry list updates and event details leading up to the 47th Annual Snowball Derby. 51’s Snowball Central and Snowball Vitals, presented by Schaeffer’s Specialized Lubricants, are easy-access hubs of information for all things Snowball Derby related.


The Snowball Derby period is also a great time to get your company involved with for 2015. For more information, please email [email protected] Staff Release. Photo Credit: Iced Out In Preparation of Snowball Derby