Five Flags Speedway officials announced today that Speed Media of Grand Rapids, Michigan has become an official partner of the 47th Annual Snowball Derby. Speed Media will provide windshield decals that will adorn every Snowball Derby Super Late Model and Allen Turner Snowflake 100 Pro Late Model throughout Snowball Derby week, December 4-7.


“We are happy to Speed Media on board with us for this year’s Snowball Derby,” said Five Flags and Snowball Derby promoter Tim Bryant. “Kurt Dietrich and his staff are talented at their craft and the windshield decals will not only add a nice splash to each Late Model during Snowball Derby week, but will also allow fans to easily distinguish a Snowball Derby car from a Snowflake car during the early days of combined practice.”


Speed Media has been a longtime supporter of the Snowball Derby. Several of their car scheme designs have won the Snowball Derby Best Appearing Car Award hosted by, the Official News Site of the Snowball Derby, in recent seasons. Speed Media will present’s Snowball Derby and Snowflake 100 Best Appearing Car Awards in 2014 as well as providing the windshield decals for every Late Model that competes at the Pensacola, Florida half-mile.


“We kind of started a craze of special edition Snowball Derby graphics schemes with drivers such as Johnny VanDoorn, Brian Campbell and Cody Coughlin,” Dietrich said. “This season we have already begun working on concepts for Jordan Sims’ entry for the Derby.”


“We are truly honored to be a sponsor involved in sponsorship of the legendary Snowball Derby weekend. This is the Daytona 500 of short track racing and with the addition of 51 TV live broadcast this year it’s only going to get bigger and open up to an even larger audience worldwide!”


The overall mission of Speed Media is to create a simple, user friendly, economical and effective graphics solution for your race team, race track, special event or motorsports related business. Founded by Dietrich, a motorsports industry veteran for more than 15 years, Speed Media knows what it takes to build your motorsports related brand and get you noticed in the industry in a professional and effective manner. For more information on Speed Media, visit


The 47th Annual Snowball Derby kicks off on Wednesday, December 3 with the Cat Country/WEAR TV3 Green Flag Party. As the teams unload and begin the tech process, from 5-9 p.m. fans can meet the drivers and see the cars that will compete during Snowball Derby Weekend.


The first on-track activity of the week comes on Thursday, as practice for the Super and Pro Late Models commence. Later that evening, qualifying and feature action for the Five Flags Speedway Butler U-Pull-It Bomber and Beef O’Brady’s Sportsmen divisions will take place.


On Friday, December 5, it is NASH 102.7 Pole Night, as the top 30 in Snowball Derby qualifying will be locked into Sunday’s 300-lap feature. More practice for the Snowball Derby and Snowflake 100 cars will take place, as well as a full card of Super Stock and Modified action.


Then on Saturday, December 6, it’s the Allen Turner Hyundai Snowflake 100 time trials, qualifying races and the 100-lap feature, plus final practice for the Snowball Derby cars, a 50-lap Pro Trucks feature and a 50-lap last-chance qualifying race to lock the final cars into the Snowball Derby.


Finally, the 47th Annual Snowball Derby will then go green on Sunday, December 7 at 2 p.m. ET at Five Flags Speedway in Pensacola, FL.


The full 47th Annual Snowball Derby weekend schedule is available at


Tickets and reserved camping spots are still available, but going fast. To order tickets or to reserve a camping spot, call the Five Flags Speedway box office at (850) 944-8400.


For more information about Five Flags Speedway and the 47th Annual Snowball Derby weekend, please visit, or contact the track by calling (850) 944-8400.


-51 Sports/Snowball Derby Press Release. Photo Credit:

Snowball Late Models to Sport Windshield Decals From Speed Media