The Speed51 Super Select Series is about to get a little "Rowdy." Speed51 announced Wednesday that Rowdy Energy, an energy drink developed by NASCAR Cup Series champion Kyle Busch, will be the presenting sponsor for the 10-race eSports Super Late Model Series featuring real-world Late Model racers.
The Speed51 Super Select Series powered by Rowdy Energy began its inaugural season last Saturday at the virtual Lanier Raceplex, a track Busch has won at twice during his career, for a sim racing version of the Rattler 250 Super Late Model race. A large audience of nearly 40,000 unique viewers witnessed a star-studded field battle for 250 laps, with eventual winner Devon Morgan winning by .002 seconds at the checkered flag.
With a big boost from Rowdy Energy, more great things are expected for competitors and fans as the season moves forward.
"With the rise of eSports in full swing, we feel that this partnership with Speed51’s new Super Select Series on iRacing is a perfect fit for Rowdy Energy as we look to increase our brand awareness and introduce our product to new customers," Busch said. "As a newcomer to simulator racing myself, I’m becoming fully aware that just like in real-life racing if you want to perform at a high level it takes hours of practice and drinking a Rowdy Energy can help you keep focused for any challenge that is thrown your way."
"Like Kyle, I'm still new to sim racing but I've found myself watching and cheering at the end of races," said Speed51 President Bob Dillner. "This is real and it's a new form of motorsports that is taking off worldwide. We believe that with help from Rowdy Energy, this series will energize Late Model drivers and fans during this tough time."
Moving forward, the Speed51 Super Select Series will consist primarily of real-world Late Model racers who will be using iRacing as a way to stay fresh during the coronavirus pandemic. Drivers such as Kyle Busch Motorsports driver Sammy Smith, Snowball Derby winner Travis Braden and Winchester 400 winner Stephen Nasse plan to compete in the majority of the races. A full list of confirmed entries for the season will be released in the coming days on Speed51.
The support from Rowdy Energy will help contribute to the points fund that will be distributed to competitors at the end of the season. Additionally, every series race will be streamed live for free on Speed51 and on Speed51's Five Star Race Car Bodies Facebook Feed.
The next race on the schedule for the Speed51 Super Select Series powered by Rowdy Energy will be the "Festival of Speed" at USA International Speedway this Saturday, March 28 at 7:30 p.m. ET.
To view the complete schedule for the Speed51 Super Select Series powered by Rowdy Energy, click here.
For more information on Rowdy Energy, visit www.rowdyenergy.com.
About Rowdy Energy
Kyle Busch is always striving to excel in everything he does not only on the race track where he has broken countless records and is a two-time NASCAR Cup Series champion but also off the track where he is a husband, father and business owner. After being in the energy drink space for over a decade, Kyle dreamed of creating his own enhanced, smarter energy drink so that he and his fans could achieve their goals. That’s why in 2020, Busch and beverage entrepreneur Jeff Church collaborated together to develop their own product, Rowdy Energy.
With a focus on wellness for longevity in his career and life, the accomplished driver aptly nicknamed “Rowdy” for his will to win at all costs, created Rowdy Energy with a proprietary Enhanced Energy Formula. Comprised of precise time-released caffeine, sugar reduction ingredients, amazing taste and hydration levels above leading sports drinks, Rowdy Energy is a “better for you” product. Specifically formulated for your needs to accomplish any challenge thrown your way and to be your most effective self. Rowdy Energy seeks to support those that embody a spirit of high performance, not just all-star athletes but the weekend warrior, superhero mom, the ambitious college student, the men and women in uniform.
Rowdy Energy is currently available online in four flavors, including two sugar free options that are KETO certified. For our more traditional energy drink consumers, we designed a 60% less sugar option than the other leading energy drink brands.
-Story by: Brandon Paul, Speed51 Content Manager - Twitter: @Brandon_Paul51