MOORESVILLE, N.C. – Ross Kenseth will make his return to Generation 3 Motorsports this weekend in Kinston, Ala. for the Rattler 250 at South Alabama Speedway. The Little Chute, Wis. native will pilot the familiar No. 25 Toyota with support from a variety of corporate partners including McGunegill Engine Performance, Boyne Machine, Bondy’s Toyota Scion, and Horvath Designs.


“It’s been a while since I’ve been in the 25 and I just hope we can get back to where we left off in 2013 and get it back to victory lane,” said Kenseth. “I’m extremely anxious. It’s been a long offseason and I’m ready to get behind the wheel again.”


Kenseth has made his name over the past several seasons winning long-distance super late model events like the Winchester 400, All-American 400 and Red Bud 300, but success in the Rattler 250 has eluded him. In the past three years, Kenseth has been fast, but encountered set backs in each event at the half-mile oval.


“This race in particular, I’ve had a hard time finding the formula for success,” Kenseth explained. “We have always had fast cars down there, seems like for this race it more often than not comes down to the best car that is still running. I don’t know if everyone gets over zealous being the first race of the year and gets aggressive or what, but it always makes for a great show.”


Despite these setbacks, Kenseth enjoys racing at South Alabama Speedway and is confident that if he can avoid trouble, he’ll have a shot to get this elusive victory.


“The track surface and the way the corners are make for really good racing so passing usually is not an issue when you have the better car, which is always a plus,” said Kenseth. “250 laps there is tough; each year a number of big names and fast cars get knocked out early which tends to end up with a surprising finish. Hopefully this year we can stay out of trouble and be there when it counts.”


Kenseth and the No. 25 Toyota will appear at Bondy’s Toyota Scion of Enterprise, Ala. on Wed. from 4 to 6 p.m. CDT. Stop by and meet Kenseth, get autographs and get your photo with the No. 25 car that will race on Sunday. Plus Bondy’s will host a local radio station that will be grilling out and giving away prizes. Bondy’s Toyota Scion is located at 519 Boll Weevil Cir, Enterprise, AL 36330.


The 39th Rattler 250 takes place on Sunday, March 15, at 3 p.m. EDT. Practice begins on Thursday, with on-track action daily throughout the weekend. Go for ticketing information. Follow all of the action this week on


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-Ross Kenseth Press Release & Photo

Ross Kenseth Back in Familiar No. 25, Ready for Rattler