WAYCROSS, GA  — The Lucas Oil Late Model Dirt Series kicks off the month of August with the Sunoco North/South 100 – Presented by Lucas Oil. This crown jewel event will pay a whopping $50,000 to the winner. This weekends event will also award valuable points to drivers in two separate point categories. The ASi Crown Jewel Cup – Presented by DirtonDirt.com and the Bad Boy Mowers TV Challenge – Presented by E3 Spark Plugs will pay cash awards to drivers at the series year-end awards banquet,

The ASi Crown Jewel Cup -Presented by DirtonDirt.com is a nine race mini-series within the Lucas Oil Late Model Dirt Series that awards points to drivers at these crown jewel events on the series schedule. The driver that earns the most points in these nine special events will be awarded a $10,000 cash bonus at the series year-end awards banquet. Heading into this weekend’s mega event Don O’Neal of Martinsville, IN holds a slim lead over Scott Bloomquist and Jimmy Owens for the quest for the ASi Crown Jewel Cup – Presented by DirtonDirt.com.

Don O’Neal of Martinsville, IN driver of the Clint Bowyer Racing #5 has won this crown jewel event in 2012 and 2013 and will be looking to become the first driver to win this event three consecutive years. “Were looking forward to going to Florence Speedway this weekend and see if we can win the Sunoco North/South 100 three years in a row. To be the first driver to ever win that event three years in a row would be huge for me and my team I want to especially thank Sunoco Race Fuels for sponsoring this event and supporting the LOLMDS. It would be awesome to win it for them as a Sunoco sponsored driver,” stated Don O’Neal.

This weekend’s Sunoco North/South 100-Presented by Lucas Oil will also be taped for broadcast on TV by the award winning Lucas Oil Production Studios. This event will air on NBC Sports and the MAVTV American Real Networks in 2014. This event is also part of the Bad Boy Mowers TV Challenge – Presented by E3 Spark Plugs that will award points to drivers at all the TV races on the series schedule. The driver that earns the most points at the TV races will receive a $10,000 bonus at the series year-end awards banquet. Don O’Neal also leads this point category over Jimmy Owens and Earl Pearson Jr. To view the entire Bad Boy Mowers TV Challenge point standings visit http://www.lucasdirt.com/point-standings/e3-spark-plugs-challenge/. To learn more about the sponsors of this point category visit www.badboymowers.com and www.E3sparkplugs.com.

“It’s a really cool deal to have these additional point categories within the series to race for. The added bonus money that is offered by these great companies that sponsor these categories is a big plus. I want to thank ASi Racewear, DirtonDirt.com Bad Boy Mowers and E3 Spark Plugs for stepping up and giving the racers some added incentives at these big events”, stated Don O’Neal.

Jimmy Owens, the three-time defending series champion currently leads the championship point’s standings in a tight battle among the top five in the series championship point standings. Owens will head to Florence Speedway this weekend, displaying the Keyser Mfg. Day-Glo Orange Series Point Leader Spoiler which gives the series point leader an added cash bonus at each event that driver is leading the championship point standings. To learn more about Keyser Manufacturing visit their website at www.keysermanufacturing.com.

Jason Hughes holds a slim lead over Jason Papich in the chase for the 2014 Dunn-Benson Ford Rookie of the Year title. Chris Davis, owner of Midwest Sheet Metal, pays the highest finishing Rookie driver a $50 cash award and a $50 product award at every series event in 2014. To learn more about the sponsors of the Rookie of the Year program visit their respective websites at www.Dunnbensonford.com and www.msmfab.com.

The Sunoco North/South 100 will begin on Thursday night, August 7th, with an open practice session starting at 5 PM. On Friday August 8th,activities will include LOLMDS Hot-Laps, Double LOLMDS Heat Races with Modifieds running as a support class. Following Friday night’s events, there will be a fan/racer appreciation party at the track. Then on Saturday, August 9th, activities will include the hall of fame ceremony, three (3) LOLMDS B-Mains, two (2) LOLMDS Dashes, a 30-lap $2,500 to Win Non-Qualifiers race and the 100-Lap Feature event. The Modifieds will run a $2,000 to win feature event following the LOLMDS main event.

-Lucas Oil Late Model Dirt Series Press Release

North/South 100 Kicks Off August for Lucas Oil Dirt LM’s