There’s a new regime in Dirt Late Model racing in the State of Wisconsin. The DiscountShopTowels.com Dirt Kings Tour takes the throne in 2017 and includes an 11-race schedule, visiting eight different tracks in the Badger State.
“Our goal is to bring exciting Dirt Late Model racing to new tracks and new fans while also getting exposure for our sponsors and the drivers that race the series,” series owner Jason Schultz told Speed51.com powered by JEGS. “One of our guiding principles for operating is to provide rules that bring as many different engine packages as possible to competition at the same time. We use total weight and weight placement rules to keep competition as fair as possible.”
Schultz worked for the Wisconsin Dirt Late Model Association (WDLMA) for the past five years as both a tech inspector and race director. At the close of the 2016 season, Schultz and his wife, Sandy, approached the leaders of WDLMA and proposed a deal which would end the WDLMA and allow the Schultzs to start a fresh series in Wisconsin.
“At the end of last year my wife, Sandy, and I approached the leaders of the WDLMA and we mutually agreed that WDLMA would cease operation and Sandy and I would start fresh with our new series,” said Schultz. “Our vision was and still is to grow on the foundation of great Dirt Late Model racing in our part of Wisconsin by bringing it to new tracks with sponsorship to yields higher purses and a year-end point fund.”
Last week, Schultz hit a big milestone when he was able to secure a multi-year sponsorship with DiscountShopTowels.com to be the series sponsor. Of course that’s just one piece of the puzzle that comes with starting a new series.
“A lot of work and planning has gone into everything we’ve accomplished so far,” said Schultz. “Countless phone calls and emails have gotten us to a pretty promising outlook for 2017. Last week we reached a multi-year sponsorship agreement withDiscountShopTowels.com that will allow us to boost our point fund and attract racers to follow the full tour.”
While the monetary aspect is important, the Schultzs are working hard to do more than just put together a solid point fund and contingency program for tour drivers, but really want set the stage for the future of the series. The vision to let the racers and fans know the DiscountShopTowels.com Dirt Kings Tour is here to stay and has a plan to grow for the future.
“We are very focused building a solid foundation for growth,” Schultz said. “We are looking to show drivers in the series that we’re committed to working with them and growing together. We’re hoping establish the series as a product that we can market to potential sponsors in the future and we’re excited to make the DiscountShopTowels.com Dirt Kings Tour a name that is familiar and exciting to fans. We have made ourselves very available to the drivers and we’re always open to hearing their ideas and what they need from us to make us successful together.”
So far the response the Wisconsin family has received has been extremely positive. The inaugural season includes stops at Oshkosh Speedzone, Angell Park Speedway, Shawano Speedway, 141 Speedway, Dodge County Fairgrounds, Plymouth Dirt Track Racing, Luxemburg Speedway and Wilmot Raceway and the outlook is strong for solid car counts.
“The tour has gotten good press with national media and racers in our area are excited to be a part of it. Over the past few months I’ve heard from about 10 new drivers who are either moving up to Late Models or switching from asphalt to dirt. It’s been very encouraging for us as we keep working to build the series,” Schultz added.
Like all series schedules, there are a few highlights on the 2017 docket, including breaking in a track for the first time. They’re also adding a $4,000-to-win race on July 31 at Plymouth Speedway that lines up with the week the World of Outlaws visits Wisconsin.
“Every race has somethings special about it for us took look forward to. Being the first Late Models to race at the historic Angell Park is going to be exciting as will the $4,000 to win race at Plymouth Dirt Track just to pick a few. Also, from what we’re hearing there will be several drivers who are either new to dirt late models or new to racing in our areas,” Schultz said. “All together it’s going to be an exciting season.”
-By Jana Wimmer, Speed51.com Midwest Editor – Twitter: @JWimm22