It’s hard to believe that it was twenty years ago when a young driver from Cambridge, Wisconsin, won the Super Late Model track championship at Madison International Speedway. Since then he’s gone on to accomplish great things including a NASCAR championship, but on Tuesday, June 17th he’ll be back where it all started.

Matt Kenseth will be competing in the Colony Brands 100 against some of the top super late model drivers in the Midwest including his son Ross. It will be a full day of on-track action on Wisconsin’s Fastest Half-Mile as the American Ethanol Super Trucks will also be part of the racing program.

The Colony Brands 100 will pay $5000 to win / $475 to start. The Super Truck event will pay $500 to win / $200 to start.

Practice on Tuesday, June 17th begins at Noon and continues until 3:30 PM. Qualifying is slated to begin at 4:00 PM with an on-track autograph session and live music following qualifying. Racing will begin at 7:30. Kenseth will not be available during the on-track autograph session.

The 15th annual Matt Kenseth Fan Club party will also be taking place on Tuesday at MIS. A special ticket must be purchased through the Fan Club and includes a general admission grandstand ticket to the race, admission to the MKFC Party Tent, autograph session, question and answer session with Matt, food, drink, and lots of great door prizes including hot laps around Wisconsin’s Fastest Half-Mile in the MIS two seater driven by Matt. Tickets are $50.00 per person and are only available through the Matt Kenseth Fan Club and are available to Fan Club members only.

On Monday the Matt Kenseth Fan Club will host an Open House at their Cambridge facility. Matt will sign autographs for fans beginning at 3:00 PM. Wristbands will be distributed at the store from 10:00 AM to 2:30 PM. This event is free and open to the public.

An open practice session for the race teams will also take place at MIS on Monday night from 5:00 – 8:00 with $20.00 pit passes and free grandstand admission.

Adult tickets are $20.00 with Seniors (60+) and Students (12-17) at $18.00 with kids 6-11 at $5.00 and five and under free. Pit passes for drivers / teams are $35.00 with general public pit passes at $50.00.

Colony Brands is the title sponsor for this major event at MIS. Colony Brands has been based out of Monroe, Wisconsin, for nearly 90 years and includes Swiss Colony, Seventh Avenue,, Ginny’s, Through the Country Door, Midnight Velvet, Montgomery Ward, Monroe and Main, Ashro. For more information check out their website at

Schedule of Events

Colony Brands 100

Madison International Speedway

Monday, June 16th

5:00 – 8:00 PM Open Practice

Tuesday, June 17th

10:00 AM Pit Gates Open

Noon- 3:30 PM Practice

4:00 PM Qualifying

5:00 PM On-Track Autographs plus live music by “Forgotten Highway”

7:15 PM Opening Ceremonies

7:30 PM Racing

Super Late Model Dash (8 Laps)

Truck Heats (8 Laps)

Super Late Model Heats (8 Laps)


Truck Feature (30 Laps)

Colony Brands 100

Rules: Super Late Models (MIS Rules) Four tire race…tires purchased at MIS



Colony Brands 100 Payout

Tuesday, June 17, 2014

Super Late Models

1-10: $5000, $3000, $1500, $1200, $900, $850, $800, $750, $700, $650

11-20: $625, $600, $575, $550, $525, $500, $475, $475, $475, $475

21-beyond: $450

Super Trucks
$500 to win / $200 to start

– Madison International Speedway press release.  Photo Credit: Getty Images for NASCAR

Matt Kenseth Returns to Madison on June 17th