Eyes from all over the racing world will be on Indianapolis during the weekend of September 7. Not only will NASCAR be in town for the Brickyard 400, the long-awaited inaugural running of the Speed51 Super Select will take place at Lucas Oil Raceway. The $10,000-to-win winner-take-all for Super Late Model’s top competitors will draw attention from short track racing enthusiasts around the country. That makes the event an excellent avenue for companies to gain exposure through advertising opportunities.
Not only will the Speed51 Super Select feature extensive advertising and promotion leading up to the September 7 All-Star race, it will also be shown on Speed51’s Short Track America on MAVTV, airing Wednesday, October 23. Advertising partners will gain even more exposure with a national cable audience watching the enhanced broadcast of the race.
The Speed51 Super Select, sanctioned by the Champion Racing Association, is a “winner-take-all” event, meaning that only the winner will be receiving at least $10,000 in prize money. Typically, a driver can take solace in a strong second-place run, but that won’t be the case at the Super Select. However, a company can sponsor the “First Loser Award,” which will be given to whichever driver finishes in second-place.
There will also be opportunities to sponsor segments of the All-Star race, as well as the Open race where drivers who do not receive invites to the Speed51 Super Select feature can race their way into the field.
A cornucopia of advertising routes exists for the inaugural Speed51 Super Select, including a Hard-Charger Award, Best Appearing Car, Bold Move of the Race award and just about anything else someone can come up with.
The inaugural Speed51 Super Select is a combination event with the USAC Silver Crown Series on Saturday, September 7 at Lucas Oil Raceway. The facility is located just up the road from that weekend’s Brickyard 400 at the Indianapolis Motor Speedway.
Since 2001, Speed51.com has been the source for short track news, behind-the-scenes stories, in-depth race coverage and live video broadcasts of short track events throughout North America, from NASCAR’s Touring Divisions (Modifieds & K&N Pro Series), to Dirt Modifieds and numerous forms of Late Model & Modified racing. Speed51 TV, the live video broadcasting arm of Speed51.com, airs live video productions of short track events on both pavement and dirt. Speed51 TV also produces race broadcasts for network television. The Speed51 Video Network carries highlights, interviews and features from short track racing around the country on Speed51.com.
About Champion Racing Association
Champion Racing Association, established in 1997 with the ARCA/CRA Super Series powered by JEGS. The Champion Racing Association is one of the top sanctioning bodies for short track racing in the United States, and serves as the sanctioning body for the ARCA/CRA Super Series, JEGS/CRA All-Stars Tour, CRA Late Model Sportsman and CRA Street Stocks. For more information on the Champion Racing Association, visit cra-racing.com.
About Track Enterprises
Track Enterprises is a premier racing promoter in the midwest and operates from their offices in Macon, IL. Track Enterprises operates dirt racing facilities in Macon, IL and Paducah, KY. Track Enterprises also promotes events at the Springfield Mile in Springfield, IL, DuQuoin Mile in DuQuoin, IL, Terre Haute Action Track in Terre Haute, IN, Lucas Oil Speedway in Indianapolis, IN, the Indiana State Fairgrounds in Indianapolis, IN as well as events at other facilities. For more information on Track Enterprises, visit trackenterprises.com.
-51 Sports Press Release