MADERA, CALIFORNIA — Nut Up Industries will increase its involvement with the MAVTV-televised racing at Madera Speedway, announcing their title sponsorship of the Pro Late Model Series in 2019.  The Nut Up Pro Late Model Series will compete in nine races at Madera, headlined in October by the $10,000 to win Nut Up Short Track Shootout.  The campaign kicks off March 9th with the $5,000 to win Madera Speedfest 100.


Nut Up is a family-owned full circle almond company located in Escalon, California. They provide a variety of almond products for wholesale and retail sales. Wholesale almond products include: blanched, diced and slivered almonds. Nut Up Industries is widely known for their retail Almond products including: roasted “CHOPPED” flavored almonds, whole flavored almonds and almond butter.


Nut Up products are currently available in their online store and at California retailers including Save Mart, Lucky’s, FoodMaxx, Costless, O’Brien’s Markets, Mar-Val and many independent retailers across the Central Valley.


This will be the third season of Nut Up supporting Madera Speedway, the one-third mile oval located north of Fresno, CA.  The Nut Up Pro Late Model Series is one of the largest single track series in the nation with an average car count of 30 entries per race event in 2018.  This season will be the fifth year of television coverage for Madera Speedway, with nearly 30 hours of television planned across seven different racing series.  The Nut Up Pro Late Models and 51FIFTY Energy Drink Jr. Late Models share the spotlight on all nine evenings of Late Model racing at the track.


Nut Up will have a presence throughout the entire television program including presenting the Nut Up Post Race Show.  Regional promotions tied into the partnership include car shows, promotional appearances, television commercials, and opportunities to meet Madera Speedway drivers.


For more information about Madera Racing on MAVTV please visit or For more information on Nut Up Industries please visit and for more information about 51FIFTY Energy Drink visit


-Madera Speedway Press Release

-Photo credit: Wedehase Photoagrapher

Madera Speedway Pro Late Models Gain 2019 Title Sponsor