(Daytona Beach, FL) Gary, and Donna Howe, promoters of Kalamazoo Speedway, Kalamazoo, Michigan, were revealed by guest presenter track owner and racing broadcaster Ken Squier as the Thirty-Ninth Auto Racing Promoters of the Year in ceremonies at the Hilton Daytona Beach. Readers of Racing Promotion Monthly, the idea newsletter for auto racing promoters, chose the Howes from among six regional nominees. Honored as Regional Auto Racing Promoters of the Year were Bruce & Teresa Rogers and the Rogers Family, Grandview (PA) Speedway; Tim & Pat Bryant, Five Flags (FL) Speedway; the Howes; Wayne Anderson, Don & Linus Mack, Darren & Monica Evavold, River Cities (ND) Speedway; Dan Robinson, Lucas Oil (MO) Speedway; and Doug and Traci Hobbs, Evergreen (WA) Speedway. The Bad Boy Buggies World of Outlaws World Finals received the Racing Promotion Monthly Award for Outstanding Annual Short Track Event.
Featured speaker Mark Gundrum of the ARCA Racing Series, talked with promoters about marketing racing in his open presentation entitled “The Necessary Evils of Race Track Promotion: Sales, Marketing, Advertising, and PR.” Afterward, 38th Auto racing Promoter of the Year, Roger Hadan described his philosophy of track operation in remarks entitled, “We’re Here To Have Fun.”
Other sessions topics included: “Is Our Business Model Broken,” discussing the emerging trend to abbreviated schedules, open weekends, and biweekly racing; “The State of Crate,” with panelists Mike Vaughn of NeSmith Racing and Doug Hobbs, of Evergreen Speedway, and Bill Martens of Chevrolet Performance, “Changing the Guard,” a session in which promoters Kevin Gundaker, Joe Kosiski, and Mike Bruno recapped their initial experience as promoter. Later in the event, in is session “You Make The Call,” Race Director John Gartner described his mentoring program for young and new race officials, and a panel of “Leading Ladies of Racing” with Min Kennett, Barbara Clark, and Donna Howe, offered their perspective on the current challenges and opportunities of short track operation.
In the Workshops Annual Case Law Summary, attorneys Cary Agajanian and Paul Tetreault updated promoters on court decisions affecting motorsports. Agajanian and Tetreault then joined business and municipal law expert attorney Ron Bennett for the Workshops Risk Management Forum, a Q&A session for promoters.
Monday, Diamond Ticketing Systems was introduced as the sponsor of the [email protected] Promoters’ Karting Challenge, a bragging-rights event won by the pavement promoters team of at the Daytona Lagoon.
The Workshops and Racing Promotion Monthly, the idea newsletter for auto racing promoters, are produced with the year-round support of K&K Insurance Group, Inc. and Hoosier Racing Tire. The 42nd Workshops Series was produced with additional sponsorship support from: the Eldorado Hotel Casino, INEX, Chevrolet Performance, Lucas Oil Products, Moffett Productions, Simes Graphic Designs, RACEceiver; Advertising Edge, Sunoco Race Fuels, and Firethorn Marketing.
The 43nd Workshops Series will kick off December 3, 2015 at the Eldorado Hotel Casino, Reno, Nevada, and continue in Indianapolis, December 9, 2015 before returning to Daytona Beach, February 15, 2016. More information on the Workshops and the promoters’ newsletter may be found on the web at RacingPromotionMonthly.Com, or from RPM editorial offices, P.O. Box 406, Merrill, WI 54426, 715-536-1067, FAX 715-536-3616.