CONCORD, NC (December 2, 2020) — Hooters, the official home of race fans, will continue the company’s long-time support of auto racing during one of the nation’s most prestigious short track racing events.
On Wednesday, it was announced that the company has become the presenting sponsor of the 53rd Annual Snowball Derby broadcast, December 3-6 on Speed51.TV.
“Hooters has such a deep history in the sport, and we are always looking for more ways to expand,” said Monica Fleury, Director of Brand Marketing for Hooters. “As the official home of race fans, we are excited to partner with Speed51 and support the Snowball Derby, one of the crown jewels of short track racing.”
Hooters driver and 2020 NASCAR Cup Series champion Chase Elliott will be competing in the Snowball Derby at Five Flags Speedway for the first time since 2015. Elliott is a two-time winner of the race, with his last victory coming in 2015.
The 53rd Annual Snowball Derby live broadcast presented by Hooters will feature four days of racing action from the historic Pensacola, Florida race track.
Speed51.TV’s live broadcast of the event begins Thursday, December 3 for a full day of practice for Super Late Models. That will lead into the always-intense qualifying session on Friday, December 4. The Snowflake 100 for Pro Late Models on Saturday, December 5 will serve as the precursor to the 53rd Annual Snowball Derby on Sunday, December 6.
More information about the 53rd Annual Snowball Derby broadcast presented by Hooters can be found by visiting s51.tv/hooters.
Hooters of America, LLC, is the franchisor and operator of more than 410 Hooters restaurants in 38 states and 24 countries. Known for its world-famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.hooters.com or follow us at twitter.com/hooters, facebook.com/hooters, instagram.com/hooters or on Snapchat at “hooters.”
Since 2001, Speed51 has been the home for behind-the-scenes stories and short track news throughout North America. With nearly 20 years of experience, Speed51 continues to raise the bar in race coverage with live broadcasts, on-demand racing videos and news reporting from short tracks across the nation.
Speed51.TV, the live and on-demand broadcasting arm of Speed51, has also offered live multi-camera broadcasts of major events such as the Snowball Derby, Winchester 400, All American 400 and Oxford 250. Visit www.speed51.tv today for the latest live event, on-demand videos and more.