The eyes of the motorsports world will be on Pensacola, Florida’s Five Flags Speedway December 4 through 7 as the top short track racers in North America battle in the 47th Annual Snowball Derby.


Fans from all points on the map will pack the Five Flags Speedway grandstands, as they have for nearly five decades, and the media coverage of the perennial short track race is greater than any other event of its kind.


For those reasons and more, the 47th Annual Snowball Derby and its surrounding events make for an unbeatable opportunity for a company or organization to advertise their product or message.  By reaching tens of thousands of fans in Pensacola and its surrounding area on race week, as well as the millions of targets reached through social media, traditional media and more exposure opportunities, the Snowball Derby can reach more potential customers than any other short track racing event.


“We are proud to have such local, regional and national exposure with the Snowball Derby that make the race such a great opportunity for companies to get involved and have their products reach the most eyes,” said Tim Bryant, General Manager of Five Flags Speedway.  “From local companies wanting to reach the teams and fans that come through the gates on race week to national companies looking to focus their efforts in reaching the short track market, the Snowball Derby has the amount of exposure that can fit any kind of marketing plan.”


Five Flags Speedway can custom-tailor marketing packages to include prizes for drivers and teams competing in the Snowball Derby, fans attending the week-long event and  more.  Partnerships can include product certificates or cash prizes for competitors or giveaways, handouts and other prizes for the fans.  Vendor space for companies or organizations looking to promote their products are also available.


Many local, regional and national companies have partnered with the Snowball Derby event for the 2014 edition, but there are still opportunities for companies of all sizes to get involved and reach the most passionate fans in all of motorsports.


For more information on marketing packages at the 47th Annual Snowball Derby, call Pat Bryant at 850-944-8400.  Ticket information and more on the Snowball Derby can be found on


– 51 Sports / Snowball Derby press release

– Photo credit:


Get Your Company Noticed by Partnering with the Snowball Derby