Ferris®, a leader in commercial mowers and the Race of Champions are thrilled to announce an entitlement partnership that will bring the two entities together for the 2016 season. It will be the first entitlement sponsorship for Ferris, something the company has sought out in recent years. Ferris joins the dirt and asphalt modified programs of the Race of Champions.
“The Race of Champions provided Ferris with a great platform for exposure and increasing impressions,” stated Bill Shea, vice president of commercial sales at Briggs & Stratton. “We share customers and this provides us with an ability to reach those customers and partner with a brand in the motorsports industry that is popular and recognizable at a very organic level. We are looking forward to capitalizing on this opportunity.”
With a variety of tracks and markets on both asphalt and dirt, the robust Race of Champions schedules for Modifieds and Sportsman and the 66th annual Race of Champions at Oswego Speedway as well as the New Yorker Race of Champions 200 at Utica-Rome Speedway present Ferris with a great opportunity to showcase their mowers featuring patented suspension technology while creating excitement in the industry for the popular Series.
“This is a landmark situation for our program,” expressed Joe Skotnicki, of the Race of Champions. “We are looking forward to a great relationship with Ferris, one that proves to be long term, with great benefits for both sides. In today’s world, there are no longer sponsorships, there are partnerships and if both sides see the return, then the program will be successful and that is our goal. This provides a great foundation for us to be able to build a stable tradition that moves well into the future.”
Ferris mowers will display and have the opportunity to present demonstrations at a number of events during the season and play a vital role in the promotion of each and every Race of Champions events through its corporate and dealership network.
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of portable generators, pressure washers and turf care products, and it is a leading designer, manufacturer and marketer of lawn and garden, turf care and job site products through its Simplicity®, Snapper®, Snapper Pro®, Ferris®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visitwww.basco.com and www.briggsandstratton.com.
-Race of Champions Press Release. Photo credit: MoJo Photos