The Lucas Oil Modified Series and Team Lucas are pleased to welcome Fast Orange Hand Cleaner to their family of marketing partners.
Fast Orange, a Permatex brand, recently became the sponsor of the Fast Orange Fast Time Award that goes to the leading qualifier at each Lucas Oil Modified race and on September 19 will be the title sponsor of the Fast Orange 75 presented by LoanMart at the Irwindale (California) Events Center.
“I really want to say thank you to Fast Orange for being so willing to help us out this year,” Lucas Oil Modified Series promoter Greg Scheidecker said. “Their participation in the Fast Time Award and stepping up to help us with the Irwindale race has given us a tremendous boost. I’m looking forward to a long relationship with them.”
The September 19 race originally was scheduled for Lucas Oil I-10 Speedway in Blythe, California, but had to be moved due to deterioration of the racing surface. The move left the event without a title sponsor until Fast Orange stepped in.
Eric Seibold, the Innovation Manager for Permatex, said the decision provided an “excellent opportunity” to continue assessing future marketing possibilities for Fast Orange, which for several years has been the Official Hand Cleaner of the Lucas Oil Late Model Dirt Series.
“We’ve got some really exciting new products and plans for the brand in 2016,” said Seibold, who is trying to rearrange his schedule and attend the Irwindale race, “so we’re looking to further connect with consumers on the grass-roots level that Lucas Oil offers us. We’re making a push on the Fast Orange brand itself and looking at some potential stand-alone sponsorships.
“We’re looking at sponsorships more on a series level than a specific car or driver. That’s more our strategy at this point.”
Scheidecker thinks the series that is in its 10th anniversary season is a perfect fit for Fast Orange.
“I think we’ve got the best series in the West,” Scheidecker said. “Our level of competition and the professionalism and camaraderie of our drivers and teams is something you don’t find too often in motor sports.
“Obviously, we couldn’t do anything without our terrific sponsors from Team Lucas and the ones who’ve invested in the series because they like what we are and what we represent. It takes a family like that to support a series and we work extremely hard to make sure they all know how much they’re appreciated.
“There’s a few that deserve special thanks this year, starting with LoanMart for continuing as our series sponsor. BILSTEIN Shocks’ willingness to sponsor the B main and let us raise the purse for that has had a real impact, K&N Filters let us expand our tow money package, DJ Safety partnered with us on the first Rookie of the Year program we’ve ever had, and Hoosier Tire West made a nice increase in its points fund.
“Some of the smaller sponsors get overlooked and I want the ones like Frank’s Radios and Racing Plus to know how much we count on them and appreciate them being at every race to deal with any problems.
“We’re extremely fortunate to have such great relationships.”
The Lucas Oil Modified Series presented by LoanMart is supported by a potent marketing concept known as “Team Lucas” whose members include General Tire, GEICO, E3 Spark Plugs, Optima Batteries, Carlyle Tools, Kawasaki, AutoMeter, Speedco Truck Lube and Tire, BILSTEIN Shocks, LoanMart and SuperClean.
Additional sponsorship is provided by Lucas Oil Products, Protect the Harvest, MAVTV Motorsports Network, Hoosier Tire West, Sunoco Race Fuels, K&N Filters, Aero Racing Wheels, ASI Racewear, Bosch, Five Star Race Car Bodies, Frank’s Radios, Racing Plus and DJ Safety.
Detailed information on the series is available at www.LucasOilModifieds.com.
Fast Orange:Fast Orange Hand Cleaner from Permatex is hard on dirt, but gentle on your skin. You can tackle anything with Fast Orange, from the toughest grime and stains, to grease, oil, tar, epoxy, paint, and sealants! Its patented MicroGel formula is waterless, solvent free, and biodegreable to take care of your hands and your environment. So whether you’re a professional technician, a racer, or a do-it-yourselfer, Fast Orange from Permatex is ready to help you do it right the first time, every time.
Permatex:Permatex is a world leader in automotive maintenance and repair chemicals. For over a hundred years, we’ve been making innovative adhesives, sealants, and service products that make it easier to keep your car or truck running right and running longer. Permatex is always right on the job, to help you do it right the first time, every time. For more information on Permatex, please go to www.Permatex.com, or follow Permatex on Facebook at Facebook.com/PermatexUSA.
– Lucas Oil Modified Series press release