Pensacola, Florida-based crane rental company Deep South Cranes, Inc. has been named the title sponsor for the highly-anticipated 2015 Blizzard Series at Five Flags Speedway, as announced today by Five Flags General Manager Tim Bryant and Jimmy White, Jr. of Deep South Cranes.


“We’ve been in business for 34 years and we’ve had a relationship with that race track all my life,” said White, who has watched as a fan and owned Super Late Models previously at Five Flags Speedway. “The Bryants have done a number-one, class act job with that race track. They have taken every resource they have and put it right back into the race track, just the same way I run my business.


“We buy new cranes, they wear out and we don’t just put the money in the bank. We buy new cranes and keep upgrading. I consider our business to be professional and first class, just like Five Flags Speedway. I’m just glad to have the relationship and be in the situation to help be one of the major sponsors for these races.”


Originally created in 2004 with the slogan, “Five ‘Blizzards’ will make for a gigantic Snowball,” referring to the Snowball Derby which takes place at Five Flags in December, the series has become popular among short track racing fans in the Southeast.


With the emerging popularity of the Southern Super Series, the Blizzard Series is now comprised of four events and will open its 12th season on April 24 with the running of the Rubber & Specialties 100.


Now a “series within a series,” the Blizzard Series continues to be a proving ground for Super Late Model racers who want to compete against the best in the business. Former champions of the series include 2014 Southern Super Series champion Bubba Pollard, 2013 Southern Super Series champion Daniel Hemric, former Snowball Derby winner Augie Grill and 2014 NASCAR Xfinity Series champion Chase Elliott.


“You’ve got people like Chase Elliott and guys like that and then you have your local guys that run well, too,” White said about the Deep South Cranes Blizzard Series. “It’s just a good mixture of people. For some of those NASCAR guys to recognize it is pretty cool. It’s good for Tim and it’s good for Pensacola. Those names draw in fans and it’s good for everybody all the way around.”


In recent years, the series has been sponsored by long-time motorsports supporter Buddy’s Home Furnishings.


“Buddy’s has been an outstanding partner for the last several years,” said Bryant. “They are a rapidly growing company with store openings happening at an unbelievable rate. At the same time, they are repositioning their marketing plan into other areas. They are not out of the racing business totally, and it is quite possible that they will be heard from again at Five Flags.”


Deep South Cranes, the newest supporter of stock car racing at Five Flags Speedway, specializes in rentals of hydraulic cranes, all terrain cranes, rough terrain cranes, boom trucks, forklifts and a variety of heavy hauling equipment. In 2014, the company added a 600-ton crane to their fleet, the only one of its kind in the area.


The top Super Late Model drivers in the Southeast and beyond will battle at Five Flags for the combination events between the Deep South Cranes Blizzard Series and the Southern Super Series at Five Flags Speedway on April 24, May 22 and September 26.

The 2015 Deep South Cranes Blizzard Series will culminate at Five Flags Speedway on Championship Saturday Night, September 26 with the running of the Deep South Cranes 150, which will also serve as the championship race for the Southern Super Series.


For more information on Deep South Cranes, visit


For ticket information and more on the 2015 Deep South Cranes Blizzard Series, visit


-51 Sports/Five Flags Speedway Press Release. Photo credit:

Deep South Cranes ‘Picks Up’ Blizzard Series at Five Flags