In a time when naming rights of sporting arenas and title sponsors for races are changing as fast as the color of the leaves, it’s nice to see some consistency between a sponsor and a race track.  Five Flags Speedway has certainly had that with Allen Turner Hyundai of Pensacola, Florida.  That relationship will now continue for an 11th straight year as Allen Turner Hyundai returns to sponsor of one of the biggest Pro Late Model races in North America, the Snowflake 100.


“It’s our 11th year here as operators of this track and he’s been with us since day one,” said Five Flags Speedway and Snowball Derby Promoter Tim Bryant.  “He’s been a loyal sponsor.  “We’ve got a great relationship with them.”


The Snowflake 100 has been won by drivers like Augie Grill and Chase Elliott, who have both gone on to win the Snowball Derby as well.  Elliott, the defending winner of the race, has since gone on to win the NASCAR Nationwide Series championship.


In addition to their support of the event, Bryant said that Allen Turner Hyundai will also be giving away a number of race scanners and headsets to a select number of lucky fans that will enable them to listen to their favorite drivers during the race.


“Allen Turner has been just a great partner with us,” said Bryant.  “He also added a Chevrolet dealership to his lineup so he’s expanding his business and we are looking to keep him around for a long time.”


The Allen Turner Snowflake 100 will take place the night before the Snowball Derby on Saturday, December 6th.  The best Pro Late Model drivers from all corners of the country are expected to make their way to Pensacola for the event.


The 47th Annual Snowball Derby kicks off on Wednesday, December 3 with the Cat Country/WEAR TV3 Green Flag Party.  As the teams unload and begin the tech process, from 5-9 p.m. fans can meet the drivers and see the cars that will compete during Snowball Derby Weekend.


The first on-track activity of the week comes on Thursday, as practice for the Super and Pro Late Models commence.  Later that evening, qualifying and feature action for the Five Flags Speedway Butler U-Pull-It Bomber and Beef O’Brady’s Sportsmen divisions will take place.


On Friday, December 5, it is NASH 102.7 Pole Night, as the top 30 in Snowball Derby qualifying will be locked into Sunday’s 300-lap feature.  More practice for the Snowball Derby and Snowflake 100 cars will take place, as well as a full card of Super Stock and Modified action.


Then on Saturday, December 6, it’s the Allen Turner Hyundai Snowflake 100 time trials, qualifying races and the 100-lap feature, plus final practice for the Snowball Derby cars, a 50-lap Pro Trucks feature and a 50-lap last-chance qualifying race to lock the final cars into the Snowball Derby.


Finally, the 47th Annual Snowball Derby will then go green on Sunday, December 7 at 2 p.m. ET at Five Flags Speedway in Pensacola, FL.


The full 47th Annual Snowball Derby weekend schedule is available at


Tickets and reserved camping spots are still available, but going fast.  To order tickets or to reserve a camping spot, call the Five Flags Speedway box office at (850) 944-8400.


For more information about Five Flags Speedway and the 47th Annual Snowball Derby weekend, please visit, or contact the track by calling (850) 944-8400.


-51 Sports/Snowball Derby Press Release. Photo Credit:

Allen Turner Hyundai Presents Snowflake 100 for 11th Year