It’s an annual rite of passage in the racing world.  The mid-summer heat churns the racing barometer and once the fall winds cool the temperatures, it’s a feeding frenzy of some of the biggest races in America. will once again be the pulse of all the major end-of-the-season short track events in the country and that provides a unique opportunity for companies to get in front of millions of people.


Advertising on is available surrounding events such as the All American 400, the Milk Bowl, the Race of Champions, Super DIRT Week, the West Coast Short Track Championships, the Winchester 400 and a whole lot more.


“We are racing fans first and foremost, that’s a fact,” said Bob Dillner.  “We hope to add excitement and exposure for short track racing and all the tracks, series and people involved.  With our viewership growing each year, it’s a unique opportunity to advertise a company or product or even one of the prestigious events this fall.  It’s a great way, in our busiest time of the year, to get in front of millions of racing fans, racers themselves and industry leaders.”



There are tons of events to choose from including Late Model Stock Cars, Modifieds and Super Late Models.  Regionally, marketing packages can be obtained for the Midwest, Northeast, Southeast and West Coast.


“Our site continues to grow and much of the original content during the week gets a large number of reads.  Our objective is to help bring people to short track races and our big race season brings big-time audiences to With prestigious races such as the Winchester 400, Martinsville 300, All American 400 and the Milk Bowl taking place, this is a great time for businesses to reach an engaged audience on,” said Brandon Paul, Editor,


Main page advertising, Trackside Now live coverage sponsorships, social media marketing and other customized packages are available starting as low as $300.


Millions of people read, making it the largest pavement short track site in America.  But recently, 51 has expanded into the realm of Dirt Modified racing with coverage of the Super DIRTcar Series, Race of Champions Dirt Mods, Southeast Dirt Modified Series and the Short Track Super Series.


“I love dirt racing as much as pavement racing.  People know us for the pavement coverage and our in-depth work on that side will never change, but we wanted to bring more attention to Dirt Modified racing along the eastern seaboard as well.  Now we are looking for some marketing partners to come along for the ride with us,” added Dillner.


For more information about advertising with, please contact Bob Dillner via email at [email protected].


-51 Sports Press Release

Advertise With for Big End of Year Races