The racing season may be winding down throughout many regions of the country, but for it is peak season. With the 49th Annual Snowball Derby at Five Flags Speedway and the PRI Trade Show coming up within the next 45 days, an influx in traffic will occur on  That makes it the perfect time for businesses to reach a large target audience by advertising on the popular short track racing website.


Over a 45-day period during the months of November and December, (site itself) will reach an audience of more than 750,000 people.  That will equate to over 2.5 million page views and 5 million eyes seeing the brands that advertise on 51.


During’s five days of live Trackside Now coverage at the Snowball Derby, nearly 250,000 race fans will tune into the live blog-style updates alone.


“For companies looking to reach their target audience, there is no better time of the year to partner with,” said Brandon Paul, Editor of  “With our continuous efforts to enhance our coverage of the Snowball Derby and our commitment to covering PRI, we expect to once again see a record amount of traffic during this time period.”


During this six-week period,’s social media outlets will also see a dramatic increase in visits, interaction and impressions.  On Snowball Derby week alone, 51’s Five Star Facebook Feed reaches 500,000 people.  During that same week, 51’s PFC Brakes Twitter will see nearly 2 million impressions.


Businesses can partner with during this time period and have their brand on the front page of the website for as little as $500.  Packages including opportunities to sponsor 51’s popular Trackside Now coverage, social media platforms, video content and other unique features are also available.


Compared to advertising rates with other media outlets, 51’s advertising packages are fairly priced and offer businesses unique opportunities to expand their reach.


To find out which advertising opportunity will best fit your budget and maximize your reach, email Bob Dillner at [email protected] today.

Advertise With During Busiest Time of the Year