Businesses looking to maximize their exposure during the holiday season should look no further than  With two major motorsports events — the 50th Annual Snowball Derby at Five Flags Speedway (FL) and the Performance Racing Industry (PRI) Trade Show — taking place during this time, race fans will be making their way to frequently to gather news and information.


Over a 45-day period during the months of November and December, (the website itself) will reach an audience of nearly a million people.  That will equate to over 3.5 million page views and 7 million eyes seeing the brands that advertise on 51.




When race fans visit, they don’t just stop by for a quick visit.  Trackside Now programming will enthrall fans with its up-to-the-minute coverage of the Snowball Derby, Turkey Derby and Thanksgiving Classic.  Also, off-season news stories and features, as well as video content from PRI, will bring readers “in-the-know” about everything that is Short Track Racing.


A wide variety of advertising options are available during this time and custom packages can be created to fit your company’s needs and advertising budget.


“For companies looking to reach their target audience, there is no better time of the year to partner with,” said Brandon Paul, Editor of  “Each year, our in-depth coverage of these big events reaches record numbers and we certainly see that trend continuing this year with the historic 50th Annual Snowball Derby.”


In addition to the 50th Annual Snowball Derby and PRI, a handful of other big events will also bring race fans to during this time period.  Big races such as the Turkey Derby at Wall Stadium (NJ), Mason-Dixon MegaMeltdown at Hickory (NC) and Thanksgiving Classic at Southern National (NC) will have thousands of eyes looking at the website.


During this six-week period,’s social media outlets will also see a dramatic increase in visits, interaction and impressions.  One year ago,’s Five Star Race Car Bodies Facebook Feed reached nearly 2.6 million people.  During that same time, 51’s PFC Brakes Twitter saw 3.7 million impressions.


Businesses can partner with during this time period and have their brand on the front page of the website for as little as $500.  Packages including opportunities to sponsor 51’s popular Trackside Now coverage, social media platforms, video content and other unique features are also available.


Compared to advertising rates with other media outlets, 51’s advertising packages are fairly priced and offer businesses unique opportunities to expand their reach.


To find out which advertising opportunity will best fit your budget and maximize your reach, email Bob Dillner at [email protected] today.


-51 Sports Press Release

Advertise on During Snowball Derby and PRI