For the 14th straight year, will serve as the official news site of the Snowball Derby, asphalt short track racing’s most prestigious event. To coincide with 51’s unprecedented and in-depth coverage of the prestigious event, held December 4-7 at Pensacola, Florida’s Five Flags Speedway, the “100% Short Track Racing” news source has launched its popular Snowball Central section, presented once again by Schaeffer’s Specialized Lubricants.


On 51’s Snowball Central section, fans will be able to keep up-to-date with all the latest entries, news and driver spotlights of the short track warriors that will battle the first weekend of December at Five Flags, as well as more information for racers and race fans alike. Every original content story and Snowball Derby-related press release will appear in the Snowball Central section on, making it a one-stop shop for all things Snowball Derby.


Also launching today along with the Snowball Central section is a new feature on the front page of called Snowball Vitals. There, fans and racers can find easy-access links to essential Snowball Derby entry lists, event schedules, ticket order forms and more.


Soon, will launch its always-anticipated “Iced Out” color scheme to reflect the site’s status as the Official News Site of the Snowball Derby. In the coming weeks, leading up to the Snowball Derby race week, will be a hub of information on the latest news and information about the 47th annual running of the Snowball Derby, a short track tradition like no other.


Schaeffer’s Specialized Lubricants has partnered with for the second-straight season as the presenting sponsor of Snowball Central. Schaeffer’s offers a full line of racing, street and commercial lubricants that provide improved performance, reliability and economy. For a full list of products and to contact a local distributor of Schaeffer’s products, visit


For ticket information and more on the 47th Annual Snowball Derby, visit and


– 51 Sports press release


51 Launches Snowball Central Section: A Hub of Derby Info