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Earnest Performance Shocks Shine at Snowball Derby

December 29, 2017 • App, Archives, Late Models, Region - National, Region - Southeast, Snowball Derby, Ticker

Mooresville, NC — Earnest Performance shocks added another big win to its resume earlier this month by serving as the shock company for the winning car of Kyle Busch at the Snowball Derby.  Already with wins at SpeedFest, Slinger Nationals, the Dixieland 250 and the All-American 400 this year, this marks the biggest race win for the Mooresville, NC shock company.

 

“This one was huge,” said Earnest Performance Owner Brannon Earnest.  “We started working with Kyle Busch Motorsports (KBM) again recently and have developed a great relationship with them.  Cars that were running our shocks were strong all weekend, so I knew we had a good shot to end up in victory lane, but anything can happen and to be part of winning a Tom Dawson trophy is pretty special.”

 

“Using his shocks was hands down the only way to go for us. We have had great success using his product, especially at Pensacola. They just always seem to have more grip and feel in the front tires compared to his competitors,” said KBM Super Late Model Crew Chief Cody Glick.  “We feel like since we started using EP shocks it was a distinct advantage; they always seemed to maybe give you that little bit of front turn you’re always looking for or that extra little bit of rear grip, so for us that’s our choice.  We have won some big races this year and mainly on his product.”

 

300x250 Earnest Performance 2017-18Besides tuning shocks for Busch’s No. 51 machine, Earnest Performance also supplied shocks for more than 15 other cars, including third-place finisher Bubba Pollard and fourth-place finisher Harrison Burton.  Pollard looked to be the early favorite, dominating the early portion of the race and sitting on the top of the charts for half of the practice sessions.

 

Speaking of practice sessions, Earnest Performance cars led each one throughout the weekend and qualified six cars in the top-ten, including polesitter Preston Peltier.

 

“I’ve had a longstanding relationship with Brannon and Earnest Performance and he’s the best in the business,” Pollard said.  “This was the best car I’ve ever had at the Snowball Derby and the best shot we’ve had to win and a lot of that is due to the equipment he gives me.  I really thought this was going to be the year.  It was obviously disappointing to not win, but our cars have been strong all year and will continue to be, especially with our partnership with Earnest Performance.”

 

“Earnest Performance’s extensive knowledge and experience aided in finding the right combination for us to balance our car to the conditions that were present when we qualified on the pole for the 50th Snowball Derby,” Peltier said.

 

Earlier in the weekend Earnest Performance drivers also set the standard in the Allen Turner Snowflake 100.  Pollard claimed the pole and went on to dominate the 100-lap race.

 

“Our Pro Late Model was fast from the start,” Pollard stated.  “Right when we unloaded I knew we could be a car to beat and, as always, part of that is because of the great shocks Earnest Performance supplies.  We are able to fine tune at the track to get that extra little bit that really makes the car drive good.  Being able to fine tune the shocks for each track is the key to winning.”

 

“Overall it was a very successful weekend for us,” Earnest said.  “I’m lucky to work with great drivers and great teams and the dominance we showed in one of the biggest races of the year speaks volumes about the hard work that goes into the Earnest Performance product we supply.”

 

-Earnest Performance Press Release

-Photo credit: Speed51.com/ MoJo Photos

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